Agent-Native
Built for agents, not humans. Predictable primitives, structured output, zero hand-holding.
agent-native marketing playbook
Marketing Studio turns your brand, signals, and content into action. One place to understand what is happening and publish what matters.
npm i -g marketing-cli && mktg initcopy & paste to your agent
What happened
What matters
What should I do
Our source of truth
Ready to go
Figure 1
Three pre-recorded CLI sessions. Watch what happens the moment your agent types mktg init.
bootstrap replay
Captured from a real session. Replayed at tasteful speed.
Chapter I·The Brain
What your agent gets
Every feature below is a piece of the brain your agent inherits the moment you run mktg init. They compound. Each session leaves the next one smarter.
All seven run on day one. No onboarding flow, no config.
Built for agents, not humans. Predictable primitives, structured output, zero hand-holding.
One command with mktg init scaffolds the brand memory, installs skills, and verifies the environment.
A full CMO knowledge base spanning strategy, SEO, copy, creative, conversion, and growth workflows.
The brand/ directory compounds voice, positioning, and launch context across every future session.
Three dedicated agents research audience, positioning, and competitors at the same time.
Skills are Lego blocks. Orchestrators are recipes. Your agent snaps them together for any brief.
Point your agent at a tweet, YouTube video, podcast, or blog. mktg reads it, transcribes it, summarizes it, and feeds it into your marketing strategy. Every media type, one path.
Chapter II·The Memory
Brand memory that compounds
Ten markdown files. Five agents. 50 skills. They read from the same brain and write back to it. The next run starts where the last one left off.
npm i -g marketing-cli
npm package → global CLI
mktg init
Detect project + scaffold everything
mktg transcribe
YouTube, podcast, video → transcript + summary
brand/
10 memory files
~/.claude/skills/
50 SKILL.md files
~/.claude/agents/
5 agent definitions
/cmo
Reads status → routes to skill → orchestrates
3 parallel agents
Brand, audience, competitors. All at once.
Execution skills
Copy · SEO · creative · distribution
brand/learnings.md
What worked. Compounds across sessions.
Chained-in CLIs (8)
yt-dlp
whisper.cpp
summarize
firecrawl
Remotion
Playwright
ffmpeg
Exa
mktg orchestrates these tools. Your agent never installs or configures them directly.
Chapter III·The Playbook
50 skills. One agent.
50
skills. Each one a page in the playbook.
Every skill below is a Markdown file your agent reads when the moment calls for it. Click any line to see its trigger keywords and what it depends on.
Showing 50 of 50. Click a line to expand.
Chapter IV·The Ears
Every source. One path.
Your agent never says “I can’t read that.” mktg curates the best upstream tools so every media type has a path from raw source to actionable marketing input.
tweet URL → mktg-x → text + contextContent extracted
video URL → yt-dlp → whisper.cpp → transcriptFull transcript
audio URL → whisper.cpp → transcriptSearchable text
blog URL → firecrawl → markdown → voice analysisBrand-voice extraction
Powered by firecrawl, whisper.cpp, yt-dlp, and summarize. mktg orchestrates upstream tools so your agent never says "I can't read that."
Compound interest for your marketing stack
Absorb
Find an amazing CLI, skill, or MCP server in the wild. /mktg-compound evaluates it against the curation bar and chains it in.
Internal skill only
Reject
Tools that fail the bar get logged to rejections.md with a reason. The same bad idea never wastes your time twice.
Route
/cmo always knows the latest routing. Every new skill that ships updates the orchestrator automatically. Your agent inherits the curation.
Chapter IV·The Install
The whole thing is one command
One line. That's the whole install. Type it and your agent inherits 50 skills, a brand memory, and three research agents.
npm i -g marketing-cli && mktg init
How it works.
i
Run one command. The playbook drops into your workflow.
ii
mktg scaffolds your brand memory, installs the skills, and checks that the environment is ready.
iii
Hand the brief to your agent. It researches, positions, and ships off the brand memory it already has.